Free business plan generator

Write the plan a lender will actually read.

Every section in the order Canadian lenders expect it, following the structure of BDC's own template. Each one tells you what to include, what a credit analyst is looking for, and roughly how long it should be. Save as you go, come back as often as you like, and take away a branded PDF.

How it works

Three steps, and it is free.

Sign in with an emailNo password to choose or remember. We email you a link, and it signs you in. The only things we keep are your email address, your name and the plan you write.

Write one section at a timeForty-one sections across eight parts. Each one says what to include, what a credit analyst is looking for and roughly how long it should be. It saves as you type, so you can stop anywhere.

Take it awayDownload a branded PDF of everything you have written, with the sections you have not done listed at the end. It is your plan, in your words.

Start my business plan →

What is in it

Eight parts, forty-one sections.

This follows the structure published by the Business Development Bank of Canada, expanded with what we see credit analysts ask for. Legatis is not affiliated with BDC.

Executive summaryObjectives, the business, what you sell, the financing need, the people, and the risks. Written last, read first.

01 · Business overviewWhat you do and for whom, mission and values, your industry and where it is heading, the rules you work under, your market, your competitors and what they cannot easily copy.

02 · Sales and marketingYour customers and suppliers named, how you reach the market, how you price and distribute, and what you promise after the sale.

03 · Operating planLocations and leases, equipment, how the work actually gets done, technology, and compliance.

04 · PeopleThe management team, your advisors, the employees whose absence would be felt, and the gaps with a plan against each.

05 · Action planThe project itself: objectives, what it takes, the steps with a date and an owner on each, and what you would do if it slipped.

06 · Financial planThe assumptions under the numbers, where the business stands, the forecast, what you need and what it buys, and how it gets repaid.

07 · AppendicesThe ten documents every lender asks for. Nothing to write; finding them is what holds most applications up.

The numbers come from next door.

The financial part of a plan is where most of them fall down. Our free Business Planner works out the break-even, the borrowing capacity, the valuation and a twelve-month cash flow from your own figures, and the report it produces attaches to this plan as it stands.

Raising rather than borrowing?

The Pitch Deck Outline does the same job for a deck: thirteen slides, what belongs on each, and what the person across the table is deciding while they look at it.